I don’t care how many warnings you put on the package and your site and social media. I know the video on your website just shows adults and not kids – but kids are buying these and taking your challenge. I love great promotions, PR and advertising for foods – but this is simply promoting a chip that could be dangerous and isn’t funny. Some students have had nausea, vomiting, diarrhea, and stomach pain. As I mentioned schools are banning these and some students have actually been sent to the hospital after participating in the challenge. And it’s a sad day for us all as we seem to celebrate other people’s discomfort when eating these. Clearly the TikTok viewers are their audience. But on TikTok they have almost 340,000 followers with some challenger video views of over 400,000. Come on! While they do have around 50,000 likes on Facebook – the individual videos that eaters post have few views – and lots of people posting nasty things about the taste, stomach discomfort (and pains) and many saying to stop selling these. And of course there is an illustration of the grim reaper. And to add to the challenge on their site if you only last 1 minute you are called powerless, 10 minutes powerful, 30 – supercharged and 1 hour invincible. Chris JRS 141 subscribers Subscribe 81 5.2K views 1 year ago PAQUI ONECHIPCHALLENGE I like spicy food so it was only natural that I took on the Paqui One Chip Challenge.
They then want you to post your reaction to eating the chip on social media and to tag them. Sure the brand’s website is loaded with warnings – but what has me concerned is that it also says to eat the entire chip and to wait as long as possible before drinking or eating anything. On Amazon the package – again which contains just one individually wrapped chip – two-tenths of an ounce – sells for $8.99. have to ask you all to stop selling this product.
Retailers who sell the chip include 7Eleven, Kroger, Circle K, HyVee, Safeway, Walgreens to name just a few in all according to their website they are sold in 95 different chains across the US and Canada – good major retailers …. Talking about one – there is only one chip per package and the package is a coffin-shaped box – and to make matters worse the chip actually turns the eater’s tongue blue. A very different challenge than the 1967 Lay’s potato chip tagline – Betcha can’t eat just one! The promotion – which should be stopped immediately – and is being banned in some school districts – is the “one Chip Challenge”. The brand is Paqui hot chips – the one that is adorned with Carolina Reaper – the hottest chili pepper in the world that has a Scoville rating of up to 2,200,000 – that’s about 880 times hotter than the average jalapeño pepper – which has a rating of up to 8,000 just as a comparison, and Scorpion peppers which has a measly Scoville rating of just over 2 million. On today’s Bullseye its time to fight back against the one chip challenge.
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